Me Not Meth

You may have noticed a link at the bottom of my sidebar for Me Not Meth -a project of the California Department of Alcohol and Drug Programs. I’m giving them an extra plug here because they bribed me with a groovy t-shirt.

Yes. I’m cheap.

The shirt says “ME NOT METH”  I would only add the word “DO”.

Me Not Meth is a media campaign to fight methamphetamine use in the gay, bisexual, and other men who have sex with men (G/B/MSM) communities.

“Methamphetamine use is a problem in California and we are committed to doing all we can to address it,” said Renée Zito, Director of ADP. ”We believe that targeting messages about meth use in the communities it affects can improve the lives of Californians.”

The $11 million “Me Not Meth” campaign includes television, outdoor and print advertisements designed to curb methamphetamine use by highlighting personal losses.

The campaign is being launched as research and data suggest that methamphetamine use and abuse has significant negative public health effects among gay men, bisexual men and men who have sex with men. A survey by the Centers for Disease Control and Prevention found that methamphetamine use was more common in men infected with HIV. The odds for becoming infected with HIV double or triple for MSM who use methamphetamine compared to those who do not.

Outdoor advertising began this week and television ads will begin airing on March 17 and will continue for 12 weeks. The advertisements were developed by GMMB and Better World Advertising, and the television spot was directed by award-winning director Joel Schumacher.

Check out their awesome website and if you’re in California and need help, check out the resources available there.